Projects

About

Resume

California based, open to onsite, remote & hybrid roles.

Vaishnavi Mahadik | Product Designer

Advertising taught me to make people feel something. UX taught me to make it work. I bring both to brands and products that help earn the attention and keep it.

Let's get in touch

UX Team Lead

@

Accenture

Nov 2020-Nov 2022

Led end-to-end design for a global CPG Progressive Web App across APAC and LATAM markets, driving a 32% increase in digital ordering adoption within 6 months.
Managed a team of 3 designers while architecting an enterprise design system using Atomic Design that reduced front-end development time by 58% across 3 product lines.
Led design for the airline iOS app serving 5M+ users, managing a team of 2 designers and delivering personalized booking and flight management features that improved task completion by 25% within 6 months.

UX Team Lead

@

Accenture

Nov 2020-Nov 2022

Led end-to-end design for a global CPG Progressive Web App across APAC and LATAM markets, driving a 32% increase in digital ordering adoption within 6 months.
Managed a team of 3 designers while architecting an enterprise design system using Atomic Design that reduced front-end development time by 58% across 3 product lines.
Led design for the airline iOS app serving 5M+ users, managing a team of 2 designers and delivering personalized booking and flight management features that improved task completion by 25% within 6 months.

Senior UX Designer

@

Accenture

Oct 2019 - Nov 2020

Delivered a cross-platform design system (iOS, Android, Web) that reduced engineering questions by 40% and accelerated sprint velocity.
Redesigned a B2B enterprise sales mobile app for financial services, growing active users from 2K to 8K and boosting engagement by 70% through improved navigation hierarchy and research-driven engagement features.

Senior UX Designer

@

Accenture

Oct 2019 - Nov 2020

Delivered a cross-platform design system (iOS, Android, Web) that reduced engineering questions by 40% and accelerated sprint velocity.
Redesigned a B2B enterprise sales mobile app for financial services, growing active users from 2K to 8K and boosting engagement by 70% through improved navigation hierarchy and research-driven engagement features.

Visual Designer

@

Deloitte Digital

Jan 2017 - Oct 2019

Championed WCAG 2.1 AA compliance across a Salesforce healthcare CRM, improving accessibility performance by 30% across 5+ major releases.
Defined 7 mobile user journeys for a global financial services app, reducing user errors by 22% through simplified high-risk task flows.
Won 6 internal design hackathons, building productivity tools adopted by 10,000+ employees.

Visual Designer

@

Deloitte Digital

Jan 2017 - Oct 2019

Championed WCAG 2.1 AA compliance across a Salesforce healthcare CRM, improving accessibility performance by 30% across 5+ major releases.
Defined 7 mobile user journeys for a global financial services app, reducing user errors by 22% through simplified high-risk task flows.
Won 6 internal design hackathons, building productivity tools adopted by 10,000+ employees.

Junior Graphic Designer

@

Cayenne Communications

Aug 2016 - Dec 2016

Designed brand systems and campaign assets for national clients, improving creative consistency and client satisfaction across multi-channel campaigns.

Junior Graphic Designer

@

Cayenne Communications

Aug 2016 - Dec 2016

Designed brand systems and campaign assets for national clients, improving creative consistency and client satisfaction across multi-channel campaigns.

Tools powering my work

Framer

Web design, templates

Framer

Web design, templates

Claude

Ideation, prototyping

Claude

Ideation, prototyping

Miro

Brainstorming, workshops

Miro

Brainstorming, workshops

Figma

UI Design

Figma

UI Design

ChatGPT

Research Synthesis

ChatGPT

Research Synthesis

Gemini

Image creation

Gemini

Image creation

Skills

Product design

UX research

Interaction design

Design systems

Prototyping

User flows

Usability testing

Visual design

Information architecture

Brand Identity

Education

Master of Science in Human Computer Interaction

2023-2026 · Indiana University, Purdue

Bachelor of Arts in Psychology and History

2019-2022 · University of Mumbai

Goverment Diploma in Applied Arts - Advertising & Graphic Design

2012 - 2016 · L.S.Raheja School of Art