California based, open to onsite, remote & hybrid roles.
Advertising taught me to make people feel something. UX taught me to make it work. I bring both to brands and products that help earn the attention and keep it.
Hi, I am Vaishnavi.
Product Designer focused on craft, clarity, and alignment.
I'm based in San Francisco, working on products where clarity and craft directly shape how people experience them. Watching experts across domains is how I learn about craft, passion, and the energy embedded in a product. I'm a deep admirer of detail, clarity, and speed, the qualities that compound either mistakes or success depending on how they're managed.
I started in Mumbai's advertising industry as a graphic designer in 2016, before pivoting to experience design. Over six years in the industry, wearing hats from visual designer to UX designer, and later completing a Master's in HCI, I've learned that alignment across teams is an organization's ultimate superpower, and that quality in craft comes only with practice, dedication, and zero shortcuts.
I prefer working with teams that align user needs with business goals and hold high standards; that combination is where the best outcomes come from.
What I'm into right now
AI tools
Geometric Designs
Travel
Design systems
Long walks with my dog
Tokyo cafés
Orchestral, Film, and Media Music
Editorial Typography
The values
behind my work
Craft over shortcuts
Quality comes from practice and attention to the small things. I'd rather spend the extra hour on a detail than ship something that only looks finished.
Clarity first
If a person has to work to understand an interface, I haven't done my job yet. I design to remove ambiguity, in the product and in how I explain my decisions to a team.
Learning from experts
I learn by watching people who are great at what they do, in design and well beyond it. Their passion and care shape what I consider good.
Teamwork
I love collaborating, ownership, and believe the best results come from teamwork.
